• Simon Remington

The lure of the $30 email list

Anyone who knowingly breaches the Spam Act is telling the recipient of their email they don't give a damn about breaking law.

They are also saying you are so valuable to me, I've attempted to get in touch with you and countless other random people the absolute cheapest way possible.

Who said first impressions count?

The Spam Act was introduced in Australia in 2003. It was designed to prevent Australians from receiving an ever increasing number of unsolicited and unwanted emails.

Fast forward to 2016 and very little has changed. Australians are constantly bombarded by Spam emails from overseas along with Australian companies who knowingly and unknowingly flout the law.

A simple google search will see countless results for email lists which are ready to be downloaded and smashed for under $50. Most of those lists are dirt cheap as they have cost next to nothing to harvest, don't get updated and don't have consent.

The companies who sell such lists know ACMA will come after the company who sends the emails, not the company who sold them the list. Some even claim to have consent.

Don't despair, compliant emails are out there!

Lists which have consent for third party emails (opt-in lists) can be rented for a one off send. That send is performed by the owner of the list. This enables the recipient to see the email has come from a trusted source and is not spam.

In addition to this, the recipient's email browser is accustomed to the email address meaning the email appears in the inbox rather than junk folder.

If you have been spammed, you can report the sender to the ACMA.

ACMA appear to be ramping up their efforts to prosecute spammers and for that I applaud them.

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