• Simon Remington

IncNet acquires Fairfax MarketBase

Last month saw the end of an era in the Australian list industry when Fairfax decided to withdraw its MarketBase business database.

It offered phenomenal targeting ability on a wide range of IT infrastructure details within 6,000 of Australia's largest companies.

The list was available for direct mail and telemarketing campaigns.

Number of screen, servers, IT staff, were all captured plus details on the types of software, hardware, and operating systems were just some of the available selection criteria.

Thankfully the list has been acquired by IncNet and we will keep you posted once it has all been integrated and available for use.

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