May 2015 - Multiple roles and industries
We often supply lists to clients based on a particular industry or job function only to find some unexpected results. A Marketing Manager who is also responsible for IT, a manufacturing company who also has a retail presence are two examples.
A list 1,000 IT contacts could have over 100 different job titles. To illustrate, here are 27 examples from a list of 40 samples;
Chief Information Officer
Chief Technology Officer
CIO Enterprise Systems
Data Migration Project Manager
e-Business Lead ICT
Group IT Controller
Information Technology Manager
Infrastructure Services Director
IT Support Officer
Manager Information Services
Mobile Applications Specialist
Networking Operations Officer
Principal Enterprise Architect
Senior Analyst Process Performance
Senior ICT Officer
Senior LAN Administrator
Senior Systems Manager
Snr Adviser Technology Development
Snr Oracle Database Administrator
System & Database Administrator
While each of these are IT centric, it is not uncommon for non-IT job titles to appear, especially within smaller firms. Irrespective of their job title, if that person makes IT decisions then they are the person you need to contact regarding IT.
As there are thousands of different job titles, business list suppliers tend to group them into key areas such as CEO/MD/Owner, Finance, IT, Marketing, Sales, HR and Operations.
Companies too can fall under more than one category. Some large companies may have five or six assigned to them. Here is just one example of a high profile Australian company;
Wholesale / Distribution
We often start a count with all industries for the client to choose from. If they ask me to exclude manufacturing for example, that might remove a company which also falls within one of their required industries.
There is a major difference between excluding all unwanted industries or simply selecting those of most interest. Talk to your broker about this aspect to the selection as they will give you the best advice.
Let's say you are looking for a list of retailers. Remington Direct makes shoes and also has a retail store to sell them. If you exclude Manufacturing from your count, Remington Direct would be removed from your list even though it sells shoes.