Case Study - Trading Post

 

 

Overall campaign goal

 

20,000 competition entries

 

RewardsCentral campaign goal

 

8,000 competition entries

 

Mediums the campaign was advertised across

 

Online – tradingpost.com.au, carshowroom.com.au, bigpond.com.au

eDMs – 516,056 Rewards Central members, 220,000

Tradingpost members, 50,000 CarShowroom members

Events – Bathurst and Gold Coast V8 Supercars races

Social media (facebook and twitter): Tradingpost, Tradingpost Racing, CarShowroom, Telstra, Ford Performance Racing

 

Number of competition entries

 

50,940 (It’s estimated that approximately 9,000 came from RewardsCentral)

 

The Win A Ford Ranger competition is the most successful campaign that tradingpost.com.au has ever run as we achieved 245% of our target. The second highest amount of entries into this competition came from the eDM that was sent to the entire base of Rewards Central members. Our goal was to achieve 8,000 entries from this medium but we estimate that we received 9,000 – a great result!

 

tradingpost.com.au - Consumer Marketing Team