Case Study - Trading Post
Overall campaign goal
20,000 competition entries
RewardsCentral campaign goal
8,000 competition entries
Mediums the campaign was advertised across
Online – tradingpost.com.au, carshowroom.com.au, bigpond.com.au
eDMs – 516,056 Rewards Central members, 220,000
Tradingpost members, 50,000 CarShowroom members
Events – Bathurst and Gold Coast V8 Supercars races
Social media (facebook and twitter): Tradingpost, Tradingpost Racing, CarShowroom, Telstra, Ford Performance Racing
Number of competition entries
50,940 (It’s estimated that approximately 9,000 came from RewardsCentral)
The Win A Ford Ranger competition is the most successful campaign that tradingpost.com.au has ever run as we achieved 245% of our target. The second highest amount of entries into this competition came from the eDM that was sent to the entire base of Rewards Central members. Our goal was to achieve 8,000 entries from this medium but we estimate that we received 9,000 – a great result!
tradingpost.com.au - Consumer Marketing Team
