Twenty years ago a country boy headed to the big smoke to work in a marketing agency. Fresh out of university back home in Ballarat, he found himself working...

A lasting impression made on the moon surface. This year marked fifty years since the moon landing and I am reminded of this famous quote. “We choose to go t...

According to Australia Post's 2018 Annual Report, addressed mail peaked in Australia during 2008. Since then and largely due to increases in postal rates, th...

The pressure to stretch your marketing dollar is all too real and one I well know as a business owner myself. The consequence of an investment in a marketing...

There will always be a place for well crafted, relevant pieces of direct marketing material containing strong offers. While the use of personalisation alone w...

There are hundreds of companies in Australia who sell lists and around fifteen list brokers. Our clients use us (as a broker) to remove the guesswork and sel...

1) Do the layout and design reinforce the product / company positioning? 2) Does the layout make it easy for the customer to respond? 3) Do copy, layout ...

I am becoming increasingly alarmed with the scant regard many companies seem to have towards the Spam Act and the Act of Spamming potential customers. It's t...

If you are trying to win a new customer, you only get one chance to make a first impression. The lure of direct marketing to new customers using a cheap harv...

Each week we receive emails from overseas companies promoting their Australian lists. While there are always exceptions, my own experience using overseas lis...

Prior to any campaign I like to ask my clients about the level of response required to break even. Some find it easier than others however it's important to w...

How rigorous is your database cleaning activity? If you are not maintaining it regularly, it doesn't take long to lose a lot of its value to your organisatio...

July is absolutely the time to be DM active with the election now over and budgets for the new financial year ready to be spent. Each day you stall is an ext...

Anyone who knowingly breaches the Spam Act is telling the recipient of their email they don't give a damn about breaking law. They are also saying you are so...

The longer I work in this industry, the more I am convinced that small details can make a big difference to the outcome of any campaign. Here are five to con...

Last month saw the end of an era in the Australian list industry when Fairfax decided to withdraw its MarketBase business database. It offered phenomenal tar...

Direct marketing lists can offer a vast array of targeting opportunities. However most enquiries I receive tend to focus on the same two or three variables. ...

Are you looking to grow your business but don't have enough staff to use a telemarketing list to conduct prospecting calls? Lead generation could be the solu...

You would think renting a list is a straight forward exercise. Find a reputable provider, compare totals, compare prices, see some samples and make a decisi...

With under three months to Christmas, it's time to get cracking if you plan to launch a DM campaign sooner. Unless there is a compelling reason to do so, I r...