Simon RemingtonMay 28, 20202 minWe are still here!Resilience is a term that gets bandied around quite a lot, in recent months we've had a taste of how vital it is. A once in a lifetime...
Simon RemingtonFeb 26, 20202 minTwenty years selling lists has taught me...Twenty years ago a country boy headed to the big smoke to work in a marketing agency. Fresh out of university back home in Ballarat, he...
Simon RemingtonDec 17, 20192 minTo make an IMPRESSion or chase impressiONS?A lasting impression made on the moon surface. This year marked fifty years since the moon landing and I am reminded of this famous...
Simon RemingtonSep 6, 20191 minOpportunity knocks with declining mail volumesAccording to Australia Post's 2018 Annual Report, addressed mail peaked in Australia during 2008. Since then and largely due to increases...
Simon RemingtonOct 17, 20182 minCheap lists are a stain on Direct MarketingThe pressure to stretch your marketing dollar is all too real and one I well know as a business owner myself. The consequence of an...
Simon RemingtonOct 23, 20171 minPersonalisation, my first time.There will always be a place for well crafted, relevant pieces of direct marketing material containing strong offers. While the use of...
Simon RemingtonJun 9, 20171 minHow we select a supplierThere are hundreds of companies in Australia who sell lists and around fifteen list brokers. Our clients use us (as a broker) to remove...
Simon RemingtonApr 8, 20172 minA creative checklist for your mail piece1) Do the layout and design reinforce the product / company positioning? 2) Does the layout make it easy for the customer to respond? ...
Simon RemingtonFeb 9, 20171 minWhy you must take the Spam Act seriouslyI am becoming increasingly alarmed with the scant regard many companies seem to have towards the Spam Act and the Act of Spamming...
Simon RemingtonJan 1, 20171 minSeize the opportunity in 2017If you are trying to win a new customer, you only get one chance to make a first impression. The lure of direct marketing to new...
Simon RemingtonNov 18, 20161 minOverseas list suppliersEach week we receive emails from overseas companies promoting their Australian lists. While there are always exceptions, my own...
Simon RemingtonOct 10, 20161 minLifetime value of a new customerPrior to any campaign I like to ask my clients about the level of response required to break even. Some find it easier than others...
Simon RemingtonAug 12, 20162 minJust how clean is your database?How rigorous is your database cleaning activity? If you are not maintaining it regularly, it doesn't take long to lose a lot of its value...
Simon RemingtonJul 1, 20161 minNew financial year, election over, let's get on with it!July is absolutely the time to be DM active with the election now over and budgets for the new financial year ready to be spent. Each day...
Simon RemingtonJun 6, 20162 minThe lure of the $30 email listAnyone who knowingly breaches the Spam Act is telling the recipient of their email they don't give a damn about breaking law. They are...
Simon RemingtonApr 1, 20162 minTop 5 overlooked aspects when buying a listThe longer I work in this industry, the more I am convinced that small details can make a big difference to the outcome of any campaign....
Simon RemingtonMar 11, 20161 minIncNet acquires Fairfax MarketBaseLast month saw the end of an era in the Australian list industry when Fairfax decided to withdraw its MarketBase business database. It...
Simon RemingtonFeb 3, 20162 minNot so frequently used selectionsDirect marketing lists can offer a vast array of targeting opportunities. However most enquiries I receive tend to focus on the same two...
Simon RemingtonDec 1, 20151 minLead generationAre you looking to grow your business but don't have enough staff to use a telemarketing list to conduct prospecting calls? Lead...
Simon RemingtonNov 4, 20152 min5 common list mistakesYou would think renting a list is a straight forward exercise. Find a reputable provider, compare totals, compare prices, see some...
