September 6, 2019

According to Australia Post's 2018 Annual Report, addressed mail peaked in Australia during 2008. Since then and largely due to increases in postal rates, there has been a subsequent decline of over 50%. What does this mean for direct marketers, particularly those ente...

October 17, 2018

The pressure to stretch your marketing dollar is all too real and one I well know as a business owner myself. The consequence of an investment in a marketing activity can literally make or break a financial year.

It's why I'm stunned at the number of Australian firms ta...

October 23, 2017

There will always be a place for well crafted, relevant pieces of direct marketing material containing strong offers. While the use of personalisation alone will not ensure a successful outcome, it does capture the recipient's attention and can encourage them to read o...

June 9, 2017

There are hundreds of companies in Australia who sell lists and around fifteen list brokers. Our clients use us (as a broker) to remove the guesswork and select the most suitable database for their campaign. 

Having worked with most of Australia's list providers si...

April 8, 2017

1) Do the layout and design reinforce the product / company positioning? 
2) Does the layout make it easy for the customer to respond? 
3) Do copy, layout and design work together to tell the story of the offer and its benefits? 
4) Is response information easy t...

February 9, 2017

I am becoming increasingly alarmed with the scant regard many companies seem to have towards the Spam Act and the Act of Spamming potential customers. It's time for legislators to ramp up funding to the ACMA so that after its 13 years of existence, the Act can seriousl...

January 1, 2017

If you are trying to win a new customer, you only get one chance to make a first impression. The lure of direct marketing to new customers using a cheap harvested spam list is indeed strong. In doing so however you are breaking the law and demonstrating how little expe...

November 18, 2016

Each week we receive emails from overseas companies promoting their Australian lists. While there are always exceptions, my own experience using overseas list suppliers for Australian data was rarely good. 

From waiting two or more weeks for a quote, excessive erro...

October 10, 2016

Prior to any campaign I like to ask my clients about the level of response required to break even. Some find it easier than others however it's important to work this out prior to committing your energy and resources.

In addition to breakeven point, lifetime v...

August 12, 2016

How rigorous is your database cleaning activity? If you are not maintaining it regularly, it doesn't take long to lose a lot of its value to your organisation.

With close to one in five people moving home or job each year, the challenge for database managers is to be vi...

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Established 2004

Tel: 03 5334 9287

Miners Rest, VIC, AUS


                                      ABN 58 119 437 474