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Email lists |
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1. Your email must contain your full contact details and a functioning opt-out clause. In most cases our email list provider will have the opt-out clause already part of their template. 2. Consider the best time of day and day of the week for your offer. Generally Monday morning and Friday afternoons are to be avoided. 3. Keep your subject line under 10 words as long subject lines can be chopped short in people's browsers. 4. Keep your email to under 100kb as some list owner won't allow anything over this size. 5. Submit your email in HTML format, do not plan on sending attachments as list owners will not send them. 6. Rather than linking your email to your homepage, you are better off linking through to a designated landing page on your site. 7. Keep your message brief and focus on the benefits your product or services brings to the recipient.
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