Case studies

The following case studies outline the steps involved from making an initial enquiry, through to the execution of your campaign. While every campaign is unique, many of these steps should give you an idea as to how the process unfolds.

Client objective: Drive additional traffic into outlets with a view to increasing sales and enhancing awareness within their target market.

Step 1: Phone call and subsequent meeting to learn more about their products and the offer being put forward.

Step 2: The client supplied a list of postcodes surrounding each of their outlets. They also analysed their database to come up with additional socio-economic profiling criteria. They then outlined the timing of the mail-out so the list could be supplied at the appropriate time.

Step 3: List suppliers were contacted to determine which had the best overall solution.

Step 4: Client then produced their mail piece and this was submitted for approval > approval granted.

Step 5: Remington Direct ordered the list which was emailed to the mail-house for processing and lodgement.

Outcome: Multiple mailing and email campaigns run over a four year period, all previous results surpassed.

Client objective: Take existing customer list of businesses and verify its accuracy and append additional contact, industry and employee size information.

Step 1: Phone call to discuss the format of the database, the type of information contained, the desired information to be added and timelines.

Step 2: Identify most suitable supplier.

Step 3: The client supplied their list which was analysed by the list supplier who advised of the match rate, outlined the items available for addition and the associated costs.

Step 4: The client proceeded, supplied their database and the refreshed list was delivered by email within 48 hours.

Outcome: Over two thirds of the database was either verified, corrected or had additional information appended. Compared with phoning each company on their database to perform the validation, this exercise proved excellent value for money.

Client objective: Test multiple lists to isolate those which achieved the best response rates and highest average donation.

Step 1: Phone call and subsequent meeting to learn more about their organisation and the services provided.

Step 2: The client supplied geographic targeting requirements and was presented with an extensive range of list recommendations.

Step 3: The client decided on those lists which would be part of the mail-out.

Step 4: Client had already produced their mail piece which was submitted and approved by all suppliers.

Step 5: Remington Direct ordered the lists which was emailed to the mail-house for de-duplication, processing and lodgement.

Outcome: The majority of lists tested met performance criteria giving the client confidence to roll-out in larger numbers to those lists in future.